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Everything You Want: Understanding consumers, brands and communications (книга)

Everything You Want: Understanding consumers, brands and communications
Автор: Jennifer Wood
Оригинал издан: 2003

«Everything You Want: Understanding consumers, brands and communications»книга 2003 года.

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«Book DescriptionEverything You Want is a provocative guide to consumers, brands and marketing communication designed to help marketing managers unlock the secrets of the new branded consumer. The book argues that to do this we must reflect on the…»

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