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Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues (книга)

Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues
Автор: John O'Shaughnessy
Оригинал издан: ????

«Explaining Buyer Behavior: Central Concepts and Philosophy of Science Issues»книга ???? года.

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«This volume provides the fundamentals needed to understand the various explanatory systems and methodologies used in the behavior sciences and to evaluate their findings, in particular the literature and findings on buyer behavior. In clear prose,…»

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