Gerontographics (книга)
Gerontographics | |
Автор: | George P. Moschis |
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Оригинал издан: | ???? |
«Gerontographics» — книга ???? года.
Содержание |
Содержание
От издателя
«The mature consumer market is highly heterogeneous, and to reach it most effectively marketers must fit different marketing strategies to different market subsegments. Here is a marketing tool that can not only help segment the market, but target it…»