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Getting Wiser to Teens: More Insights into Marketing to Teenagers (книга)

Getting Wiser to Teens: More Insights into Marketing to Teenagers
Автор: Peter Zollo
Оригинал издан: 2003

«Getting Wiser to Teens: More Insights into Marketing to Teenagers»книга 2003 года.

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«Book DescriptionThis new and expanded update of Peter Zollo's popular Wise Up to Teens gives readers a thorough understanding of what teens think, feel, and need, what they do, what they buy, and how marketers should--and shouldn't--reach them. …»

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