Getting Wiser to Teens: More Insights into Marketing to Teenagers (книга)
Getting Wiser to Teens: More Insights into Marketing to Teenagers | |
Автор: | Peter Zollo |
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Оригинал издан: | 2003 |
«Getting Wiser to Teens: More Insights into Marketing to Teenagers» — книга 2003 года.
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Содержание
От издателя
«Book DescriptionThis new and expanded update of Peter Zollo's popular Wise Up to Teens gives readers a thorough understanding of what teens think, feel, and need, what they do, what they buy, and how marketers should--and shouldn't--reach them. …»