Guanxi: Relationship Marketing in a Chinese Context (книга)
Guanxi: Relationship Marketing in a Chinese Context | |
Автор: | Thomas K. Leung Y. H. Wong |
---|---|
Оригинал издан: | ???? |
«Guanxi: Relationship Marketing in a Chinese Context» — книга ???? года.
Содержание |
Содержание
От издателя
«This systematic analysis of the Chinese concept of guanxi-broadly translated, "personal relationship" or «connections»-offers step-by-step instructions for building guanxi in order to facilitate successful business relationships. Guanxi:…»