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Hi-Tech Hi-Touch Branding: Creating Brand Power in the Age of Technology (книга)

Hi-Tech Hi-Touch Branding: Creating Brand Power in the Age of Technology
Автор: Paul Temporal
K. C. Lee
Оригинал издан: ????

«Hi-Tech Hi-Touch Branding: Creating Brand Power in the Age of Technology»книга ???? года.

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««There?s branding and there?s high-tech branding and the differences are enormous. The authors do a great job in isolating the many important principles of branding in an increasingly high-technology world." Al Ries Chairman, Ries &…»

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