Hi-Tech Hi-Touch Branding: Creating Brand Power in the Age of Technology (книга)
Hi-Tech Hi-Touch Branding: Creating Brand Power in the Age of Technology | |
Автор: | Paul Temporal K. C. Lee |
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Оригинал издан: | ???? |
«Hi-Tech Hi-Touch Branding: Creating Brand Power in the Age of Technology» — книга ???? года.
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От издателя
««There?s branding and there?s high-tech branding and the differences are enormous. The authors do a great job in isolating the many important principles of branding in an increasingly high-technology world." Al Ries Chairman, Ries &…»