How Customers Think: Essential Insights into the Mind of the Market (книга)
| How Customers Think: Essential Insights into the Mind of the Market | |
| Автор: | Gerald Zaltman |
|---|---|
| Оригинал издан: | 2003 |
«How Customers Think: Essential Insights into the Mind of the Market» — книга 2003 года.
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«Despite the resources spent on market research, nearly 80 percent of new offerings fail. The pattern is predictable: Customers say they want something, companies create it, and once it's available, customers don't buy it. Why? Is it because…»
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