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How Customers Think: Essential Insights into the Mind of the Market (книга)

How Customers Think: Essential Insights into the Mind of the Market
Автор: Gerald Zaltman
Оригинал издан: 2003

«How Customers Think: Essential Insights into the Mind of the Market»книга 2003 года.

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«Despite the resources spent on market research, nearly 80 percent of new offerings fail. The pattern is predictable: Customers say they want something, companies create it, and once it's available, customers don't buy it. Why? Is it because…»

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