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IdeaWise: How to Transform Your Ideas into Tomorrow's Innovations (книга)

IdeaWise: How to Transform Your Ideas into Tomorrow's Innovations
Автор: Steve Rivkin
Fraser Seitel
Оригинал издан: 2002

«IdeaWise: How to Transform Your Ideas into Tomorrow's Innovations»книга 2002 года.

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От издателя

«This book blows the lid off the so-called «idea gurus» by demystifying the creation of great new innovations. It offers readers a way to look at their company's existing products and services in order to transform them into new ideas. Well-known and…»

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