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If You're So Brilliant…How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management (книга)

If You're So Brilliant…How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management
Автор: Peter Cheverton
Оригинал издан: ????

«If You're So Brilliant…How Come Your Brand Isn't Working Hard Enough?: The Essential Guide to Brand Management»книга ???? года.

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«This book is not for advertising and design professionals. It is for all those involved with building and defining their own brand, for those who know that brand management is crucial, but don?t know how to go about it. Good brand management is…»

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