If You're So Brilliant…How Come Your Marketing Plans Aren's Working?: The Essential Guide to Marketing Planning (книга)
If You're So Brilliant…How Come Your Marketing Plans Aren's Working?: The Essential Guide to Marketing Planning | |
Автор: | Malcolm McDonald |
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Оригинал издан: | ???? |
«If You're So Brilliant…How Come Your Marketing Plans Aren's Working?: The Essential Guide to Marketing Planning» — книга ???? года.
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От издателя
«With more than a quarter million copies sold world-wide of his acclaimed book Marketing Plans, Malcolm MacDonald is in a unique position to write this--his first--quick-fix guide for busy practitioners who need results now. He has pared down…»