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If You're So Brilliant…How Come Your Marketing Plans Aren's Working?: The Essential Guide to Marketing Planning (книга)

If You're So Brilliant…How Come Your Marketing Plans Aren's Working?: The Essential Guide to Marketing Planning
Автор: Malcolm McDonald
Оригинал издан: ????

«If You're So Brilliant…How Come Your Marketing Plans Aren's Working?: The Essential Guide to Marketing Planning»книга ???? года.

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«With more than a quarter million copies sold world-wide of his acclaimed book Marketing Plans, Malcolm MacDonald is in a unique position to write this--his first--quick-fix guide for busy practitioners who need results now. He has pared down…»

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