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Innovation Management and New Product Development (книга)

Innovation Management and New Product Development
Автор: Paul Trott
Оригинал издан: 2004

«Innovation Management and New Product Development»книга 2004 года.

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«Book DescriptionInnovation Management is often treated as a series of separate specialisms, rather than an integrated task. The second edition of this book brings together innovation management and new product development, the role of intellectual…»

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