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Inside Information: Making Sense of Marketing Data (книга)

Inside Information: Making Sense of Marketing Data
Автор: D. V. L. Smith
J. H. Fletcher
Оригинал издан: ????

«Inside Information: Making Sense of Marketing Data»книга ???? года.

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«The twenty-first century has brought with it an inundation of information with which business has to grapple. For those who have to make sense of information on a day-to-day basis, a new set of information skills and competencies, a new set of…»

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