Integrated Branding: Becoming Brand-Driven Through Company-Wide Action (книга)
Integrated Branding: Becoming Brand-Driven Through Company-Wide Action | |
Автор: | Lynn Parker F. Joseph Lepla |
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Оригинал издан: | ???? |
«Integrated Branding: Becoming Brand-Driven Through Company-Wide Action» — книга ???? года.
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От издателя
«For deeper, more loyal customer relationships and enhanced profit margins, companies must "live" the brands they sell. The approach is called «integrated branding» and it's not just a communications strategy. A company must demonstrate to itself and…»