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Integrated Branding: Becoming Brand-Driven Through Company-Wide Action (книга)

Integrated Branding: Becoming Brand-Driven Through Company-Wide Action
Автор: Lynn Parker
F. Joseph Lepla
Оригинал издан: ????

«Integrated Branding: Becoming Brand-Driven Through Company-Wide Action»книга ???? года.

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«For deeper, more loyal customer relationships and enhanced profit margins, companies must "live" the brands they sell. The approach is called «integrated branding» and it's not just a communications strategy. A company must demonstrate to itself and…»

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