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Integrated Branding: Becoming Brand-Driven Through Companywide Action (книга)

Integrated Branding: Becoming Brand-Driven Through Companywide Action
Автор: F. Joseph LePla
Lynn M. Parker
Оригинал издан: 1999

«Integrated Branding: Becoming Brand-Driven Through Companywide Action»книга 1999 года.

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«For deeper, more loyal customer relationships and enhanced profit margins, companies must actually "live" the brands they sell. This approach is called «integrated branding» and it's not just a communications strategy. It is a way of operating, an…»

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