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International Business Case Studies for the Multicultural Marketplace (книга)

International Business Case Studies for the Multicultural Marketplace
Автор: Edited by Robert T. Moran
David O. Braaten
John E. Walsh
Оригинал издан: 1994
Серия: Managing Cultural Differences

«International Business Case Studies for the Multicultural Marketplace»книга 1994 года.

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«This comprehensive guide presents specific, real-life examples of the strategies and tactics used by some of the world's most successful international businesses and organizations to excel in the global marketplace. Divided into six major…»

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