International Marketing: A Global Perspective (книга)
International Marketing: A Global Perspective | |
Автор: | Hans Muhlbacher Lee Dahringer Helmuth Leihs |
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Оригинал издан: | ???? |
«International Marketing: A Global Perspective» — книга ???? года.
Содержание |
Содержание
От издателя
«In the age of globalism, international marketers need to adopt a global perspective if they are to compete successfully. International Marketing: A Global Perspective starts from the premise that any firm — regardless of size — can compete…»