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International Marketing: Analysis and Strategy, Third Edition (книга)

International Marketing: Analysis and Strategy, Third Edition
Автор: Sak Onkvisit
John J. Shaw
Оригинал издан: ????

«International Marketing: Analysis and Strategy, Third Edition»книга ???? года.

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« This excellent book offers a good balance between theory and practice while providing solid theoretical and conceptual foundations to the discipline of international marketing. The approach is analytical rather than merely descriptive, with an…»

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