International Marketing (книга, ????)
International Marketing | |
Автор: | Klaus Backhaus Joachim Buschken Markus Voeth |
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Оригинал издан: | ???? |
«International Marketing» — книга ???? года.
Содержание |
Содержание
От издателя
« International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primarily as the coordination of a company's…»