International Marketing Research (книга)
International Marketing Research | |
Автор: | V. Kumar |
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Оригинал издан: | ???? |
«International Marketing Research» — книга ???? года.
Содержание |
Содержание
От издателя
« Offering a sound theoretical base supported by relevant and current examples, this practical, detailed, and well-documented guide takes readers through all phases of developing and conducting international marketing research — from analyzing the…»