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Kotler on Marketing: How to Create, Win, and Dominate Markets (книга)

Kotler on Marketing: How to Create, Win, and Dominate Markets
Автор: Philip Kotler
Оригинал издан: 1999

«Kotler on Marketing: How to Create, Win, and Dominate Markets»книга 1999 года.

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От издателя

«Philip Kotler's name is synonymous with marketing. His textbooks have sold more than 3 million copies in 20 languages and are read as the marketing gospel in 58 countries. Now Kotler on Marketing offers his long-awaited, essential guide to…»

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