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Lean Advertising: How to Get Breakthrough Work Faster and Cheaper (книга)

Lean Advertising: How to Get Breakthrough Work Faster and Cheaper
Автор: Stephen Hawley Martin
Оригинал издан: 2003

«Lean Advertising: How to Get Breakthrough Work Faster and Cheaper»книга 2003 года.

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«Book DescriptionFrom Toyota automobiles to Dell computers and Harley-Davidson, Lean Production has revolutionized manufacturing. Now two advertising superstars show how adapting the same techniques can also revolutionize marketing communications.…»

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