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Leveraging The Corporate Brand (книга)

Leveraging The Corporate Brand
Автор: James R. Gregory
Jack Wiechmann
Оригинал издан: ????

«Leveraging The Corporate Brand»книга ???? года.

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««Jim Gregory has long been a pioneer in seeking ways to quantify the Return on Investment of corporate advertising. His unique approach to defining the relationship between advertising and corporate reputation will be helpful to any company in…»

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