Managing Customer Relationships: A Strategic Framework (книга)
Managing Customer Relationships: A Strategic Framework | |
Автор: | Don Peppers Martha Rogers |
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Оригинал издан: | 2004 |
«Managing Customer Relationships: A Strategic Framework» — книга 2004 года.
Содержание |
Содержание
От издателя
«In today's competitive marketplace, customer relationship management is critical to a company's profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how to…»