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Managing Customer Relationships: A Strategic Framework (книга)

Managing Customer Relationships: A Strategic Framework
Автор: Don Peppers
Martha Rogers
Оригинал издан: 2004

«Managing Customer Relationships: A Strategic Framework»книга 2004 года.

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«In today's competitive marketplace, customer relationship management is critical to a company's profitability and long-term success. To become more customer focused, skilled managers, IT professionals and marketing executives must understand how to…»

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