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Managing Media Companies: Harnessing Creative Value (книга)

Managing Media Companies: Harnessing Creative Value
Автор: Annet Aris
Оригинал издан: 2005

«Managing Media Companies: Harnessing Creative Value»книга 2005 года.

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«Book DescriptionThe authors of this book have made an in depth study of the strategies and management practices of leading media companies and have identified the core competences media companies need to have to win in the new world. The book is…»

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