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Market Research and Modeling: Progress and Prospects (книга)

Market Research and Modeling: Progress and Prospects
Автор: Edited by Yoram (Jerry) Wind
Paul E. Green
Оригинал издан: 2004
Серия: International Series in Quantitative Marketing

«Market Research and Modeling: Progress and Prospects»книга 2004 года.

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«Marketing Research and Modeling addresses state of the art developments including new techniques and methodologies by leading experts in marketing and marketing research. This work emphasizes new developments in Bayesian Decision Analysis,…»

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