Marketing: Essential Principles, New Realities (книга)
Marketing: Essential Principles, New Realities | |
Автор: | Jonathan Groucutt |
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Оригинал издан: | 2004 |
«Marketing: Essential Principles, New Realities» — книга 2004 года.
Содержание |
Содержание
От издателя
«Book DescriptionThis new textbook has been researched, and developed primarily for undergraduates. Written in student-oriented language, user-friendly and accessible, it also provides material of a rigorous academic standard. Each chapter…»