Marketing Across Cultures (книга, ????)
Marketing Across Cultures | |
Автор: | Fons Trompenaars |
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Оригинал издан: | 2004 |
«Marketing Across Cultures» — книга 2004 года.
Содержание |
Содержание
От издателя
«Book DescriptionThe marketing process is beset by dilemmas and Marketing Across Cultures is a cornerstone book in the Culture for Business series. Trompenaars and Woolliams show how we can understand different markets and customer needs in a wide…»