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Marketing Alignment: Breakthrough Strategies for Growth and Profitability (книга)

Marketing Alignment: Breakthrough Strategies for Growth and Profitability
Автор: Mac McKinley
Оригинал издан: ????

«Marketing Alignment: Breakthrough Strategies for Growth and Profitability»книга ???? года.

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«Advertising legend Leo Burnett once said, «It is essential for a brand to maintain a consistent face in every aspect of the media: in classical advertising, at point of purchase, through mailings, or even touch-screen interactive shopping…." This…»

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