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Marketing Exchange Transactions and Relationships (книга)

Marketing Exchange Transactions and Relationships
Автор: Franklin S. Houston
Jule B. Gassenheimer
James M. Maskulka
Оригинал издан: ????

«Marketing Exchange Transactions and Relationships»книга ???? года.

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«This book discusses marketing from an exchange perspective. While marketing as defined by the American Marketing Association is based in exchange, the discipline has yet to identify a more general exchange taxonomy. This is the first contemporary…»

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