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Marketing Finance: Turning Marketing Strategies into Shareholder Value (книга)

Marketing Finance: Turning Marketing Strategies into Shareholder Value
Автор: '
Оригинал издан: ????

«Marketing Finance: Turning Marketing Strategies into Shareholder Value»книга ???? года.

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«Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations…»

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