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Marketing Management: Strategies and Programs (книга)

Marketing Management: Strategies and Programs
Автор: Joseph P Guiltinan
Gordon W Paul
Thomas J Madden
Оригинал издан: ????

«Marketing Management: Strategies and Programs»книга ???? года.

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«Unlike most marketing management texts that are overly descriptive and repetitious of prior coursework, this brief text focuses on the middle management marketing decisions students are most likely to encounter in their careers. The text emphasizes…»

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