Marketing Management (книга, ????)
Marketing Management | |
Автор: | Philip Kotler Kevin Lane Keller |
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Оригинал издан: | 2005 |
«Marketing Management» — книга 2005 года.
Содержание |
Содержание
От издателя
«When it comes to today's complex marketing environment, professors and professionals tell us time and again that no one has stayed on top of the changes and put them into perspective like Philip Kotler. Marketing Management remains the №1 selling…»