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Marketing Metrics: 50+ Metrics Every Executive Should Master (книга)

Marketing Metrics: 50+ Metrics Every Executive Should Master
Автор: Paul W. Farris
Neil T. Bendle
Phillip E. Pfeifer
David J. Reibstein
Оригинал издан: 2006

«Marketing Metrics: 50+ Metrics Every Executive Should Master»книга 2006 года.

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«Marketers now recognize the importance of metrics, but few understand the breadth, depth, or power of the metrics now available to them. In Marketing Metrics, four leading researchers and consultants systematically introduce today’s most valuable…»

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