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Marketing Of Olympic Sport Organisations (книга)

Marketing Of Olympic Sport Organisations
Автор: Alain Ferrand
Оригинал издан: 2005

«Marketing Of Olympic Sport Organisations»книга 2005 года.

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От издателя

«Book DescriptionOffers a look into the purposes of Olympic sport organizations as well as the differences between profit-motivated sport businesses and not-for-profit organizations. Shows how to improve brand equity management, market…»

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