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Marketing Plans: How to Prepare Them, How to Use Them (книга)

Marketing Plans: How to Prepare Them, How to Use Them
Автор: Malcolm McDonald
Оригинал издан: 2002

«Marketing Plans: How to Prepare Them, How to Use Them»книга 2002 года.

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«Now in its 5th edition Marketing Plans is a highly renowned international bestseller. The book has been thoroughly revised throughout, and every chapter has been carefully updated with special attention paid to the latest developments in…»

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