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Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability (книга)

Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability
Автор: James D. Lenskold
Оригинал издан: 2003

«Marketing ROI: The Path to Campaign, Customer, and Corporate Profitability»книга 2003 года.

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От издателя

«ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI…»

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