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Marketing Research: Methodological Foundations (книга)

Marketing Research: Methodological Foundations
Автор: Gilbert A. Churchill
Оригинал издан: 2004

«Marketing Research: Methodological Foundations»книга 2004 года.

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«Book Description This market leader has established itself as a classic through seven previous editions by presenting superior, balanced coverage of both the qualitative and quantitative aspects of marketing research.…»

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