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Marketing Strategy: A Decision-Focused Approach (книга)

Marketing Strategy: A Decision-Focused Approach
Автор: Orville C Walker
Jr.
Harper W Boyd
John Mullins
Jean-Claude Larreche
Jr.
Harper Boyd
John Mullins
Jean-Claude Larreche
Оригинал издан: ????

«Marketing Strategy: A Decision-Focused Approach»книга ???? года.

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«Marketing Strategy, by Walker, Boyd, new co-author Mullins, and Larreche, is a flexible, short, paper-back text which can be used on its own or packaged with a case book (Strategic Marketing Management Cases, by Cravens) or with a custom published…»

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