Marketing Tourism Products: Concepts, issues, cases (книга)
Marketing Tourism Products: Concepts, issues, cases | |
Автор: | A. V. Seaton M.M. Bennett |
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Оригинал издан: | ???? |
«Marketing Tourism Products: Concepts, issues, cases» — книга ???? года.
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От издателя
«This book, unlike any of its competitors, focuses on the concept of the tourism product. It distinguishes the tourism product from the type of product dealt with in general introductory marketing texts, for instance the immense span of products…»