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Marketing the Unknown: Developing Market Strategies for Technical Innovations (книга)

Marketing the Unknown: Developing Market Strategies for Technical Innovations
Автор: Paul Millier
Оригинал издан: ????

«Marketing the Unknown: Developing Market Strategies for Technical Innovations»книга ???? года.

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«» the most detailed, accurate and pragmatic approach to emergent markets that I know. It should be of interest to anyone who is in charge of transforming research investments into products with a secured market. To me, it is not just a book:…»

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