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Marketing to Older Consumers (книга)

Marketing to Older Consumers
Автор: George P. Moschis
Оригинал издан: ????

«Marketing to Older Consumers»книга ???? года.

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«This book was written to help practitioners more effectively design and market products and services to the older consumer. It helps the reader understand how older consumers behave in the marketplace and why they behave the way they do. The book…»

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