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Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources (книга)

Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources
Автор: Neil Kotler
Philip Kotler
Оригинал издан: ????

«Museum Strategy and Marketing: Designing Missions, Building Audiences, Generating Revenue and Resources»книга ???? года.

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«In a long-awaited answer of one of museum's most pressing challenges, Neil Kotler and Philip Kotler draw on unmatched expertise and experience to reveal how museums can build revenue, audiences, and resources while maintaining and advancing mission.…»

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