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New Directions in International Advertising Research (книга)

New Directions in International Advertising Research
Автор: '
Оригинал издан: ????

«New Directions in International Advertising Research»книга ???? года.

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«In comparison to well-researched areas such as foreign market entry modes, country of origin perceptions of products, pricing strategies, and global branding strategies, recent research on international advertising has left us with too few…»

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