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New Product and Brand Management: Marketing Engineering Applications, Second Edition (книга)

New Product and Brand Management: Marketing Engineering Applications, Second Edition
Автор: Gary L. Lilien
Arvind Rangaswamy
Оригинал издан: ????

«New Product and Brand Management: Marketing Engineering Applications, Second Edition»книга ???? года.

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« Focusing on marketing analytics this popular series moves beyond conceptual marketing toward marketing engineering?the use of interactive computer decision models to help support marketing decisions. Hands-on, computer-based exercises and…»

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