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One Show Rx, Volume 1: The Best Pharmaceutical Communications of the Year (книга)

One Show Rx, Volume 1: The Best Pharmaceutical Communications of the Year
Автор: The One Show
Оригинал издан: 2005

«One Show Rx, Volume 1: The Best Pharmaceutical Communications of the Year»книга 2005 года.

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От издателя

«Book DescriptionAs the fastest growing segment of the advertising industry, pharmaceutical advertising has saturated prime-time airways, newspapers, and magazines targeted toward an ever-expanding market-that generation of enthusiastic consumers…»

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