Performance-Driven CRM: How to Make Your Customer Relationship Management Vision a Reality (книга)
| Performance-Driven CRM: How to Make Your Customer Relationship Management Vision a Reality | |
| Автор: | Stanley A. Brown Moosha Gulycz Stanley Brown |
|---|---|
| Оригинал издан: | ???? |
«Performance-Driven CRM: How to Make Your Customer Relationship Management Vision a Reality» — книга ???? года.
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«Many organizations have embraced Customer Relationship Management (CRM) as the way of the future and have invested millions of dollars in CRM technology and processes. But how effective is that investment? What should you measure to determine the…»
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