Persuasive Signs: The Semiotics of Advertising (книга)
Persuasive Signs: The Semiotics of Advertising | |
Автор: | Ron Beasley Marcel Danesi |
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Оригинал издан: | 2002 |
«Persuasive Signs: The Semiotics of Advertising» — книга 2002 года.
Содержание |
Содержание
От издателя
«Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how…»