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Persuasive Signs: The Semiotics of Advertising (книга)

Persuasive Signs: The Semiotics of Advertising
Автор: Ron Beasley
Marcel Danesi
Оригинал издан: 2002

«Persuasive Signs: The Semiotics of Advertising»книга 2002 года.

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«Using both verbal and nonverbal techniques to make its messages as persuasive as possible, advertising has become an integral component of modern-day social discourse designed to influence attitudes and lifestyle behaviors by covertly suggesting how…»

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