Pharmaceutical Marketing: Principles, Environment, and Practice (книга)
Pharmaceutical Marketing: Principles, Environment, and Practice | |
Автор: | Mickey C. Smith E. M. «Mick» Kolassa Greg Perkins Bruce Siecker |
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Оригинал издан: | 2002 |
«Pharmaceutical Marketing: Principles, Environment, and Practice» — книга 2002 года.
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От издателя
«Written by leading authorities in the field, Pharmaceutical Marketing: Principles, Environment, and Practice is the fifth book on the subject from Dr. Mickey Smith. In this volume, he and his co-authors examine the principles of marketing…»