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Positioning: The Battle for Your Mind (книга)

Positioning: The Battle for Your Mind
Автор: Al Ries
Jack Trout
Оригинал издан: 2000

«Positioning: The Battle for Your Mind»книга 2000 года.

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«One of the most important communication books I've ever read. I highly recommend it!" Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager "…Ries and Trout taught me everything I know about branding, marketing,…»

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