Positioning: The Battle for Your Mind (книга)
Positioning: The Battle for Your Mind | |
Автор: | Al Ries Jack Trout |
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Оригинал издан: | 2000 |
«Positioning: The Battle for Your Mind» — книга 2000 года.
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От издателя
«One of the most important communication books I've ever read. I highly recommend it!" Spencer Johnson, author of Who Moved My Cheese? and co-author of The One Minute Manager "…Ries and Trout taught me everything I know about branding, marketing,…»