Preface to Marketing Management (книга)
Preface to Marketing Management | |
Автор: | J. Paul Peter |
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Оригинал издан: | 2005 |
«Preface to Marketing Management» — книга 2005 года.
Содержание |
Содержание
От издателя
«Book DescriptionPreface to Marketing Management, 10/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its…»